Overview
Your analytics dashboard provides comprehensive insights into how customers interact with your business listing. Understanding these metrics helps you optimise your online presence, identify growth opportunities, and make data-driven decisions to improve customer engagement.
Pro Tips
- Check your dashboard weekly to identify trends and opportunities
- Use the data to optimise your business description and keywords
- Monitor competitor performance to stay competitive
- Track the impact of promotions and marketing campaigns
- Export data for detailed analysis and reporting
Best Practices
- Set realistic goals based on historical performance data
- Use analytics insights to improve customer experience
- Respond quickly to changes in customer behavior patterns
- Integrate analytics data with other business intelligence tools
- Regular monitoring helps identify and address issues quickly
Dashboard Sections
- Overview Dashboard: High-level summary of key performance indicators and trends
- Traffic Sources: Analysis of how customers find your business listing
- Customer Engagement: Detailed breakdown of customer interactions and behavior
- Competitive Analysis: Comparison with similar businesses in your area and category
- Review Management: Tools for monitoring and responding to customer feedback
- Performance Trends: Historical data and trend analysis for strategic planning
Key Metrics to Monitor
- Profile Views: Total number of times your business listing has been viewed by potential customers
- Contact Clicks: How many times customers clicked on your phone number, email, or website link
- Direction Requests: Number of times customers requested directions to your business location
- Photo Views: Engagement with your business photos and visual content
- Review Activity: New reviews received and customer rating trends
- Search Appearances: How often your business appears in search results for relevant keywords